An influencer with 140,000 followers is shocking social media after being accused of causing 10 billion KRW (~6.8 million USD) in damages through a 'half-price luxury' scheme.
Set to air on August 23 at 9:00 PM (KST), MBC's 'True Story Investigation' will expose the full details of the luxury scam involving the influencer 'Shuni.'
Shuni first became popular on social media by showing off a flashy lifestyle filled with supercars and high-end designer brands. Once followers started to trust her, Shuni allegedly began offering selected followers the exclusive opportunity to buy authentic luxury items at about 50% off retail prices. To make the offer look real, Shuni even ran an online group full of fake positive reviews from 'buyers.' Tricked by these reviews, victims sent over large amounts of money. However, after waiting several months, many reported that their luxury items never came.
According to the 'True Story Investigation' team, over 100 victims have been identified so far, with total losses reaching nearly 10 billion KRW (~6.8 million USD).
To keep the scam going and build trust, Shuni allegedly used several clever tactics. She pushed a 'combined shipping' rule, claiming that buyers who placed additional orders would get their previous orders delivered faster. If anyone became suspicious, Shuni would either give them an immediate refund or invite them into private group chats to reassure them. On top of that, Shunialso frequently donated part of the profits to charity, creating a kind, trustworthy image that kept buyers from suspecting a thing.
The entire scheme fell apart in March when Shuni suddenly vanished with all the money. However, during their investigation, the production team received a shocking tip that Shuni, whom everyone believed to be a woman, is actually a man.
In the upcoming episode, the investigative team plans to reveal Shuni's real identity, track down where the money went, and explain how some real luxury items were actually delivered early on to trick buyers.
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