ALLDAY PROJECT’s Annie discussing the ‘struggle’ of having to get into Columbia to debut made me think about the new normal

K-pop idols selling fans an image of relatable struggle at some point is part of the brand building since its inception, tugging at heartstrings to get you to spend your money. But as K-pop has gone more and more mainstream, it’s become more and more populated with basically rich kids, which has made these stories …

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