KPOP companies and their presidents’ obsession and interest in BLACKPINK
• HYBE company said in a statement in 2021 that the new girl group they will release (NewJeans or Le sserafim) is talented enough to rival Blackpink.
• In 2023, HYBE founder and chairman Bang Si-Hyuk used Blackpink’s name on the Billboard cover.
• Bang Si-Hyuk, the president of HYBE company, said at a press conference in 2023 that Blackpink is the best in terms of girl groups (Super IP). He cited Blackpink as one of the two groups that caused Kpop syndrome.
• In the program that Blackpink attended in 2017, JYP’s ceo said about Blackpink, “The four members are very good at both live singing and dancing. In addition, Blackpink is a group known not only in South Korea but all over the world.” When they heard these words, it had not even been a year since Blackpink debuted.
• In the article published by JYP company about Niziu in 2020, Blackpink was mentioned by saying, “We should aim to be good first in the Asian market and then in the Global market like Blackpink.” Additionally, the words “achieving Blackpink success” were also used in the article.
• In 2021, JYP company’s stylist copied Blackpink member Jisoo’s hanbok in the Twice music video without permission and used it in the mv. The scene was removed from the music video after Blackpink’s stylist responded to the incident. JYP company issued an apology letter regarding the situation.
• In an article about Twice’s success written by a journalist affiliated with JYP in 2024, it was stated that “Twice will fill Blackpink’s gap in the world market.” Blackpink was also mentioned elsewhere in the article.
• The article published by SM company in 2021 said about Aespa, “They are called the new Blackpink.”
• SMTOWN Spotify account followed Blackpink in 2022. After the reactions, they unfollowed Blackpink. Also in 2022, SM entertainment’s CEO Chris Lee followed Blackpink member Jennie. After reactions, he unfollowed.
• In 2022, CUBE company tweeted an article from it’s main Twitter account saying “Gidle became 1st by beating Blackpink” after Gidle became 1st in brand reputation. This tweet was not Cube company’s first tweet about Blackpink, they used Blackpink’s name in many tweets.
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